{"title":"PRA","description":"","products":[{"product_id":"pra-bag-1-softlux-small-tote-oil-wax-leather-black-red-grey-white-gold-hardware-26-17cm-top-handle-crossbody","title":"PRA BAG #1 Softlux Small Tote | Oil-Wax Leather | Black \/ Red \/ Grey \/ White | Gold Hardware | 26×17cm | Top Handle \u0026 Crossbody","description":"\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eThe bag that looks expensive without trying.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003ePRA's Softlux Small Tote in rich oil-wax leather — structured at first glance, impossibly soft to the touch. That natural crinkle texture? It's not a flaw. It's the point. This is the bag that gets better, richer, and more characterful every single time you carry it.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eWhy it's selling out in every color:\u003c\/p\u003e\n\u003cul data-markdown=\"unordered-list\" class=\"ul group ml-3 flex list-outside list-disc flex-col pl-3\"\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eSoftlux oil-wax leather — natural crinkle finish, gets more beautiful with age and use\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eFour colorways: Classic Black, Bold Red, Cool Grey, Clean White — one for every mood and wardrobe\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eGold PRA triangle logo hardware — the logo that needs zero introduction\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eDual buckle belt detail across the body — that structured, editorial PRA signature look\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eSlim top handle + detachable crossbody strap — hand carry or go hands-free, your call\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003e26×17cm sweet spot size — fits your daily essentials without bulk\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eOpen top with magnetic snap — easy access, clean silhouette\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eFour colors, one obsession: Black for power. Red for when you want all eyes on you. Grey for that effortless off-duty cool. White for the clean girl aesthetic that never goes out of style. Most girls end up needing more than one.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eCelebrity co-sign: PRA's structured tote silhouette has been the go-to for Bella Hadid, Hailey Bieber, and Kendall Jenner's off-duty looks. The oil-wax leather version specifically has been spotted front row at Milan Fashion Week — on wrists, not seats.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eStructured. Soft. Effortlessly PRA. \u003c\/p\u003e","brand":"YAY LUXURY SHOP","offers":[{"title":"BLACK","offer_id":48770463334615,"sku":null,"price":159.99,"currency_code":"USD","in_stock":true},{"title":"RED","offer_id":48770463367383,"sku":null,"price":159.99,"currency_code":"USD","in_stock":true},{"title":"GREY","offer_id":48770463400151,"sku":null,"price":159.99,"currency_code":"USD","in_stock":true},{"title":"WHITE","offer_id":48770463432919,"sku":null,"price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/8132\/4247\/files\/IMG_2167.jpg?v=1781195560"},{"product_id":"pra-bag-2-pra-bonnie-bag-softlux-oil-wax-leather-nude-white-gold-hardware-32-15cm-top-handle-boston-bag","title":"PRA  BAG #2 PRA Bonnie Bag | Softlux Oil-Wax Leather | Nude \u0026 White | Gold Hardware | 32×15cm | Top Handle Boston Bag","description":"\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eThe it-bag that's practical, polished, and impossible to ignore.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eMeet the PRA Bonnie — a Boston-style top handle bag that blends vintage soul with modern edge. Softlux oil-wax leather that's silky to the touch, naturally luminous, and rich with that old-money glow. Two colorways that sell themselves: warm nude and crisp white. Both are perfect. Both are selling fast.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eWhy the Bonnie is having a major moment:\u003c\/p\u003e\n\u003cul data-markdown=\"unordered-list\" class=\"ul group ml-3 flex list-outside list-disc flex-col pl-3\"\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eOriginal Softlux oil-wax leather — fine, supple texture with a signature vintage sheen that deepens with every carry\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eBoston bag silhouette — structured yet relaxed, the shape that photographs beautifully from every angle\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eGold PRA triangle logo hardware — front and center, zero ambiguity, maximum recognition\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eDual rolled leather top handles — comfortable to carry, elevated in every detail\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eGold buckle belt detailing — that signature PRA structural touch that sets it apart\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003e32×15cm — roomy enough for real life, sleek enough to look effortless\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eNude + White — the two most versatile, most coveted colorways of the season\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eNude or White? Why not both: Nude for that warm, tonal, effortless-chic look. White for clean-girl energy that pops against everything. Most girls who see both in person can't choose just one — and honestly, we get it.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eCelebrity co-sign: The PRA Boston silhouette has been Hailey Bieber and Bella Hadid's go-to top handle of the season. Spotted repeatedly on the streets of Paris and Milan — always in hand, never on the shoulder. That's how you know it's the real it-bag.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eVintage glow. Modern shape. Pure PRA confidence. Practical enough for everyday. Chic enough for everywhere.\u003c\/p\u003e","brand":"YAY LUXURY SHOP","offers":[{"title":"Nude","offer_id":48770469822679,"sku":null,"price":159.99,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":48770469855447,"sku":null,"price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/8132\/4247\/files\/IMG_2177.jpg?v=1781196075"},{"product_id":"pra-bag-3-softlux-oil-wax-leather-black-gold-hardware-39-12-24cm-top-handle-crossbody-tote","title":"PRA BAG #3 Softlux Oil-Wax Leather | Black | Gold Hardware | 39×12×24cm | Top Handle \u0026 Crossbody Tote","description":"\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eThe tote that means business — and looks incredible doing it.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003ePRA Bag #3 in rich black Softlux oil-wax leather. That signature crinkle gloss finish isn't just a texture — it's a statement. Structured enough for the boardroom, cool enough for the weekend. This is the bag that makes every outfit look like it was planned three weeks in advance.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eWhy this one is impossible to put down:\u003c\/p\u003e\n\u003cul data-markdown=\"unordered-list\" class=\"ul group ml-3 flex list-outside list-disc flex-col pl-3\"\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eSoftlux oil-wax leather — deep black with that signature high-gloss crinkle finish, gets richer and more beautiful with every use\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eOversized structured silhouette 39×12×24cm — fits a laptop, gym kit, everything you need and more\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eGold PRA logo hardware front center — warm gold tone against deep black, the contrast is everything\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eDual buckle belt detailing on both sides — that editorial PRA structural signature, instantly recognizable\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eDouble rolled leather top handles — comfortable carry, elevated look\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eDetachable crossbody strap — shoulder, hand carry, or crossbody, total versatility\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eZip closure — secure and sleek, no flap fuss\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eWide base — stands up on its own, holds its shape all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eThe work bag that's also a fashion bag: PRA's structured tote silhouette is the one Hailey Bieber reaches for on her busiest days. Bella Hadid has been spotted with this exact crinkle gloss leather finish on repeat — on the way to meetings, shows, and everything in between. When the it-girls start using their luxury bags for actual life, you know it's the real deal.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eGlossy. Structured. Effortlessly powerful. This is not your average work bag. This is PRA.\u003c\/p\u003e","brand":"YAY LUXURY SHOP","offers":[{"title":"Default Title","offer_id":48770472542423,"sku":null,"price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/8132\/4247\/files\/IMG_2205.jpg?v=1781196849"},{"product_id":"pra-bag-4-softlux-oil-wax-leather-black-gold-hardware-32-15-12cm-boston-top-handle-bag","title":"PRA BAG #4 Softlux Oil-Wax Leather | Black | Gold Hardware | 32×15×12cm | Boston Top Handle Bag","description":"\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eSmall size. That same iconic PRA gloss.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003ePRA Bag #3 in the compact 32×15×12cm — the Boston silhouette that's been quietly taking over every street style feed this season. Same rich Softlux oil-wax leather, same high-gloss crinkle finish, same editorial buckle detailing. Just a more refined, more grab-and-go size.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eWhy this is the one everyone's reaching for:\u003c\/p\u003e\n\u003cul data-markdown=\"unordered-list\" class=\"ul group ml-3 flex list-outside list-disc flex-col pl-3\"\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eSoftlux oil-wax leather — deep black high-gloss crinkle finish, that lived-in luxury texture that only gets better with age\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eBoston bag silhouette — structured, rounded, sits perfectly in the crook of your arm\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eGold PRA logo hardware center front — warm gold on deep black, instantly recognizable\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eDual buckle belt detailing on both sides — that signature PRA structural touch\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eDouble slim top handles — sits perfectly in hand or on forearm\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eDetachable crossbody strap — wear it three ways without missing a beat\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eZip top closure — clean, secure, no-fuss\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003e32×15×12cm — the perfect in-between size, fits everything you actually need\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eThe bag Hailey Bieber would carry to brunch and straight to dinner: PRA's Softlux Boston has been spotted on Hailey Bieber, Bella Hadid, and Sydney Sweeney's off-duty rotation. The compact size is the one fashion editors reach for when they need to look pulled-together without trying. Glossy, structured, effortless — that's the whole brief.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eNot too big. Not too small. Just the right amount of PRA.\u003c\/p\u003e","brand":"YAY LUXURY SHOP","offers":[{"title":"Default Title","offer_id":48770494234839,"sku":null,"price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/8132\/4247\/files\/IMG_2215.jpg?v=1781197666"},{"product_id":"pra-bag-5-denim-original-leather-blue-x-dark-brown-antique-silver-hardware-36-22-15cm-top-handle-tote","title":"PRA BAG #5 Denim \u0026 Original Leather | Blue x Dark Brown | Antique Silver Hardware | 36×22×15cm | Top Handle Tote","description":"\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eDenim never looked this expensive.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003ePRA Bag #5 — the denim-leather hybrid that broke every rule and won every room. Raw indigo denim body, rich dark brown genuine leather trims, antique silver buckle hardware, contrast white stitching throughout. This is not your average denim bag. This is PRA doing denim on its own terms.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eWhy this one stops people in their tracks:\u003c\/p\u003e\n\u003cul data-markdown=\"unordered-list\" class=\"ul group ml-3 flex list-outside list-disc flex-col pl-3\"\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003ePremium indigo denim body — structured weave, deep blue tone, that perfect worn-in texture\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eOriginal dark brown leather trims — corners, handles, straps, pocket flap, all leather, all quality\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eContrast white topstitching — the detail that ties the whole look together and screams craftsmanship\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eAntique silver buckle hardware throughout — aged finish adds that vintage luxury edge\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eFront buckle pocket — functional, structured, and the most editorial detail on the bag\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eDual slim leather top handles — comfortable carry, sits perfectly on the forearm\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003ePRA logo leather tag — subtle, clean, unmistakably PRA\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003e36×22×15cm — generous size, fits everything for a full day out\u003c\/li\u003e\n\u003cli data-markdown=\"list-item\" class=\"m-0 p-0 text-markdown-body font-normal\"\u003eZip top closure — secure and streamlined\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eThe bag that owns the denim-luxury crossover: Denim bags are having the biggest moment in luxury fashion right now — and PRA is leading the charge. This exact denim-leather combo has been spotted on Bella Hadid, Hailey Bieber, and Miley Cyrus. The kind of bag that looks equally at home at a fashion week front row or a Saturday farmers market. That's the whole point.\u003c\/p\u003e\n\u003cp data-markdown=\"paragraph\" class=\"block text-markdown-body\"\u003eDenim body. Leather soul. Casual enough for every day. Luxurious enough for every occasion. \u003c\/p\u003e","brand":"YAY LUXURY SHOP","offers":[{"title":"Blue","offer_id":48770496266455,"sku":null,"price":149.99,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":48770496299223,"sku":null,"price":149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/8132\/4247\/files\/IMG_2225.jpg?v=1781197461"}],"url":"https:\/\/www.yayluxuryshop.com\/collections\/pra.oembed","provider":"YAY LUXURY SHOP","version":"1.0","type":"link"}